Engineering Marketing Blog
„We only see what we know.“
Prof. Dr. R. Suckale, TU Berlin
This is unfortunate but true. And this is why we spend a lot of time outside our office discovering new ideas for you – our clients. It is this diversity that we bring to the table for their benefit. We established this blog to share some of our experience and open new horizons to our readers.
Cultural Differences
A boat trip around Manhattan can reveal a lot about cultural differences between the USA and Germany. […]
Guerrilla Marketing on a Plane
Advertisement surprise aboard an air plane - outside the inflight magazine. […]
Company History in Presentations
When people leave the room while you present, there's something really wrong. Good preparation and relevant content hold the attention of your audience. […]
Electric Vehicles in China
China invests massively in zero emission mobility. But what if you really want to buy one today? […]
Bavaria Beer is not from Bavaria!
If slogans or product names contradict the set expectations of your target audience, you are in trouble. […]