Articles for Tag "Translation"


Slogan/Tagline Howto

Slogan, Tagline Howto: It can be very challenging to find a good slogan for a company or campaign. Check out the do's and don´ts in our example. […]

Know your terminology

Know your terminology: Speaking your customer's language is essential for successful companies. And that is more than just English, German or Chinese… […]

Linguistic bumps ahead.

Translating advertisements is not easy: Incorrect translations hurt your credibility. An example from the IT world. […]