Clash of the Admen
Advertisement ping-pong - an example from the automotive industry.
Sometimes, but not often, the printed adverts of the automotive manufacturers turn out to be a true advertising competition as was the case in 2007.
1. An Audi is „South African Car of the Year“
2. BMW responds as winner of the „World Car of the Year 2006“
3. Audi once more responds as winner of the Le Mans 2000-2006
4. Subaru doesn’t let that go unnoticed, of course, and responds with „Well done to Audi and BMW for winning the beauty contest. From the winner of the 2006 International Engine of the Year“.
Now that’s really entertaining advertising and the three of them did a good job.
Conclusion: Keep an eye on the competition and deal with the success of the others in a creative manner.
P.S. As far as I know the Bently „finger“ is a fake.
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