Articles for Tag "Print"

Know your terminology: Speaking your customer's language is essential for successful companies. And that is more than just English, German or Chinese… […]

Print wins: Even in a digital world, print has a lot to offer! […]

Bavaria Beer is not from Bavaria: If slogans or product names contradict the set expectations of your target audience, you are in trouble. […]

Advertisements and competition: Advertisement ping-pong - an example from the automotive industry. […]

Translating advertisements is not easy: Incorrect translations hurt your credibility. An example from the IT world. […]