Articles for Tag "Print"
Know your terminology
Speaking your customer's language is essential for successful companies. And that is more than just English, German or Chinese… […]
Print wins
Even in a digital world, print has a lot to offer! […]
Bavaria Beer is not from Bavaria!
If slogans or product names contradict the set expectations of your target audience, you are in trouble. […]
Clash of the Admen
Advertisement ping-pong - an example from the automotive industry. […]
Linguistic bumps ahead.
Incorrect translations hurt your credibility. An example from the IT world. […]