Articles for Tag "Advertising"
Know your terminology: Speaking your customer's language is essential for successful companies. And that is more than just English, German or Chinese… […]
Guerrilla Marketing on a Plane: Advertisement surprise aboard an air plane - outside the inflight magazine. […]
Bavaria Beer is not from Bavaria: If slogans or product names contradict the set expectations of your target audience, you are in trouble. […]
Advertisements and competition: Advertisement ping-pong - an example from the automotive industry. […]
Developed by researchers: Advertisement will fail if it disregards or contradicts the interest of its target audience. […]