Articles for Tag "Advertising"


Know your terminology

Know your terminology: Speaking your customer's language is essential for successful companies. And that is more than just English, German or Chinese… […]

Clash of the Admen

Advertisements and competition: Advertisement ping-pong - an example from the automotive industry. […]

Developed by researchers.

Developed by researchers: Advertisement will fail if it disregards or contradicts the interest of its target audience. […]