Articles for Tag "Advertising"
Speaking your customer's language is essential for successful companies. And that is more than just English, German or Chinese… […]
Advertisement surprise aboard an air plane - outside the inflight magazine. […]
If slogans or product names contradict the set expectations of your target audience, you are in trouble. […]
Advertisement ping-pong - an example from the automotive industry. […]
Advertisement will fail if it disregards or contradicts the interest of its target audience. […]